Brooke Meeting — June 25, 2026

+209% Total Impressions
YoY

+974% New Followers
YoY

4× Website Traffic
Since March

128 Posts — 88 Fewer
Than 2025

Context

Brooke sent two attachments this morning: a GA4 report (Jan–Jun 2026) and a 12-month social media performance report (822 posts analyzed). She's asking for validation. The data backs her up — go in with that posture.

0:00–0:05 Open & Set the Agenda 5 min

Your Move

Own the room from the start. Don't let it drift into free conversation. Set the structure first.

"I read your reports before we got on. Good work putting those together. Here's how I want to use our time — celebrate what the data shows, cover three things I want you to change, then close with your open items. Sound good?"

0:05–0:15 The Win 10 min

What to Say

Don't just say "great job." Connect the decisions she made to the results she produced. That's the mentorship.

What She Did	Result
Quality over quantity — 128 posts vs. 216	3× total impressions
Launched social March 1	4× daily website traffic same day
/events/ page — social posts linked directly to lineup	4 views → 2,012 views
Reels-first strategy + better copy	+441% Reel impressions post-launch
Story-driven post style	+1,945% saves (people bookmarking her content)

Coaching Point

Saves up 1,945% is the highest-quality signal in the data. That's not passive scrollers — those are people saving content to come back to. Tell her that specifically.

0:15–0:35 Three Things to Fix 20 min

FIX 01 Staff Spotlights — Severely Underused 9,126 avg impressions

#1 performing content category in the entire account. Erica's Bartender of the Year posts hit 47K and 98K impressions — fully organic, zero boost. She's made 25 of these in 16 months.

That is not enough. This is her single biggest growth lever and she's barely pulling it.

→ Assign: 2–3 staff spotlights per month during season. Q&A format. "How long have you been here?" "What do you order for yourself?" Start with someone other than Erica.

FIX 02 Weekly Specials — Format Is Broken 749 avg impressions · 186 posts

Her most frequent content type. Her worst per-post ROI. The problem: it reads like a menu insert. A list of four items with prices is not content people share.

The fix: One item. Strong visual. One question at the end.

→ Show her the number: posts with a question average 5.8× more impressions. Zero-cost change. Also: specials as a Reel outperforms photo — keep that going.

FIX 03 Posting Schedule — Reels Belong on Saturday 14,316 vs 5,770 impressions

Format	Best Day	Best Time	Why
Reels	Saturday	7–8am	14,316 avg vs 5,770 on Fri
Photos (key)	Friday	7–8am or 11am	2.2× any other day
Specials	Tuesday	7–8am	Highest median consistency
Music/Event promo	Friday only	7–8am	88% drop any other day
Lifestyle/Scenery	Sunday	7–8am	Island atmosphere content

→ Key shift: if she's been defaulting to Friday for everything, that changes now. Music/event promo on a non-Friday is throwing it away.

0:35–0:45 Open Items — Run the List 10 min

Bob Gatewood reel — "audio limited" badge — Did she check Meta Business Suite? Confirms audio-rights throttling theory from May 18. Brooke
GA4 key events — still at zero. Every row in her report shows 0 conversions. Assign: phone clicks + reservation link tracked by end of next week. Brooke
Volume gap. May 2025: 96 posts. May 2026: 37 posts. Target: 50–60/month with the right content mix — not a return to volume for volume's sake. Brooke
Entertainment promo posts. Ray's directive: each act needs its own story-driven hype post. Not just a schedule notice. The Bob Gatewood "wrote the island's song" post (25K impressions) vs. "Bob performs at 7:30" (under 500). Same performer — completely different results. Brooke
Monea Brothers audio. FB audio policy still applies — no commercial masters on business pages. Meta Sound Collection or live on-site recording only. Brooke

0:45–0:55 Her Floor — Questions & Discussion 10 min

Likely Topics She'll Raise

Vacation / Mark's absence — She flagged this in the email. Note it, move on.
Should she boost more posts? — Her report shows 21× lift on boosted vs. organic. Your answer: the right content doesn't need a boost. Boosting amplifies proven content — it doesn't save weak content. The Erica post hit 98K with zero paid.
/entertainment/ engagement drop — Traffic to that page is up +34% but engagement time fell from 51s to 11s. Something changed on the page itself, or social is sending casual browsers instead of readers. Worth investigating what's on that page now.
Pickle shot next steps — 32 posts total, 8,334 avg impressions, consistently high saves. More runway: making it, reactions, "what would you put in yours?" seasonal versions.

0:55–1:00 Assignments & Close 5 min

01

Staff Spotlights: 2 scheduled for July Start with someone other than Erica. Q&A format. Due before end of next week.

02

Fix one weekly specials post this week One item, strong visual, one question. Report back on performance at next meeting.

03

GA4 key events: phone click + reservation link Set up in GA4 → Admin → Events → Mark as key events. Done by end of next week.

Send her out with exactly three written action items. No more. Then close clean.

"Your numbers prove the strategy is working. Now we sharpen it. Same time in two weeks?"